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Updated January 10, 2024·
If you're looking for a TV that excels in gaming with faster response times, the Hisense U7K would be a superior choice over the Vizio V-Series. The Hisense also offers better bright room performance and a significant improvement in overall picture quality. Keep in mind, the Hisense U7K is priced higher than the Vizio V-Series. If budget is a concern and you're looking for a TV primarily for casual viewing or watching news, talk shows, and cartoons, the Vizio V-Series can still be a good value, though it won’t match the Hisense in terms of overall performance. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Advantages of the Vizio V-Series (LCD)
- The Vizio V-Series (LCD) has no clear advantages over the Hisense U7K (LCD).
Key differences
Picture Quality
8.0
6.8
7.38/10
CONTRAST
8.21/10
8.2/10
COLOR VOLUME SCORE
6.2/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Vizio V-Series (LCD) has only fair picture quality.
Movies & TV
8.1
6.3
7.38/10
CONTRAST
8.21/10
8.0/10
BLACK UNIFORMITY
7.7/10
7.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Vizio V-Series (LCD) is only fair.
Gaming
8.8
5.6
8.1/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
3.9/10
85.0/100
GAMING LOCAL DIMMING
0.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
5.4/10
The Hisense U7K (LCD) is very good for gaming, while the Vizio V-Series (LCD) is poor.
The Hisense U7K has a very good response time, which makes fast-moving visuals smoother, a significant advantage for gaming; however, its input lag is only good, which could slightly affect reaction time in fast-paced games. On the other hand, the Vizio V-Series, despite having very good input lag, beneficial for quicker command responses, suffers from a poor response time that could lead to motion blur during quick movements in games.
Cartoons & Animation
8.6
7.0
8.3/10
COLOR GAMUT SCORE
5.9/10
8.2/10
COLOR VOLUME SCORE
6.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
5.9/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Vizio V-Series (LCD) is good.
The Hisense U7K stands out in displaying cartoons and animation because it has very good colors out of the box, a wide color gamut, and good color volume which ensures vibrant and varied colors. In contrast, the Vizio V-Series, while providing very good colors out of the box, falls behind with a poorer color gamut and color volume, which may result in less spectacular color reproduction for animated content.
News, Talk, & Other TV
8.3
6.3
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.0/10
UPSCALING
6.6/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Vizio V-Series (LCD) is only fair.
The Hisense U7K excels in upscaling lower-resolution content and offers very good colors out of the box, making it well-suited for watching news and TV programs. In contrast, the Vizio V-Series has poorer upscaling ability and color gamut, which means it may not display news, talk shows, and TV programs with as much clarity and vibrancy.
Bright Room
8.1
5.8
5.3/10
VIEWING ANGLE
5.1/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.9/10
HDR BRIGHTNESS SCORE
5.3/10
8.8/10
REFLECTIONS SCORE
6.3/10
The Hisense U7K (LCD) is very good for bright room, while the Vizio V-Series (LCD) is poor.
The Hisense U7K outperforms the Vizio V-Series in a bright room primarily because it has very good SDR and HDR brightness as well as very good reflections handling, making it capable of overcoming ambient light. In contrast, the Vizio V-Series falls short due to its poor performance in both SDR and HDR brightness along with just fair handling of reflections, which could result in a washed-out image in well-lit environments.
Cost
$478
$390
$200
$300
$400
$500
$600
$700
The Hisense U7K (LCD) has a price of $478 and the Vizio V-Series (LCD) costs $390.
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Key similarities
Sports
6.3
6.1
3.5/10
MOTION PROCESSING
3.9/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
6.6/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) and Vizio V-Series (LCD) are both only fair for sports.
The Hisense U7K has excellent response time and motion processing which are crucial for watching fast-paced sports, but its limited viewing angles and reflections handling might be a downside in a room with wide seating or a lot of light. On the other hand, the Vizio V-Series struggles both with response time and motion processing but offers marginally better viewing angles and significantly better reflections handling, making it a better choice in brightly lit environments although the overall sports-viewing experience may not be as smooth.
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How the Hisense U7K (LCD) and the Vizio V-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Vizio V-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$478 | $390 | ||
Brand | |||
Brand | Hisense | Vizio | |
Release Date | |||
Release Date | August 1, 2023 | June 3, 2021 | |
Full name | |||
Full name | 55U7K | V555-J01 | |
Screen Size | |||
Screen Size | 55" | 55" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 6.9/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 5.9/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 5.7/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 6.4/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28.2" x 48.4" x 3.1" | 28.5" x 49.1" x 3.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 30.6" x 48.4" | 30.9" x 49.1" | |
Weight without Stand | |||
Weight without Stand | 30.6 lbs | 30.1 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 8.2/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Yes | Yes, Bypass only | |
Shopping
Vizio V-Series (LCD)
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Dig into reviews and images
CNET
Geoffrey Morrison | June 2021
"Vizio's cheapest 4K HDR TV packs in a lot for a low price. The voice control via the remote works well, about as well as Roku's version on devices that have it. So if you know your way around a TV menu, or want to be able to dial in the picture even on an inexpensive TV, the Vizio is the better choice"
Get a great deal on the Hisense U7K (LCD) or the Vizio V-Series (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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