Hisense U7G (LCD)

Hisense U7G (75" LCD)

Hisense U7G (LCD)

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News, Talk & Reality TV:
MOVIES & TV: Good7.4/10
GAMING: Very Good8.0/10
SPORTS: Fair6.1/10
NEWS & TALK: Very Good8.1/10
BRIGHT ROOM: Good7.7/10

The Hisense U7G is an LCD TV with a price in the lower-midrange segment that performs very well overall, especially considering its good picture quality and low input lag, which makes it suitable for gamers. It also has a high refresh rate of 120Hz, supporting 4k at this refresh rate with full chroma 4:4:4, beneficial for both gaming and use as a computer monitor. The TV supports various HDR formats, including HDR10+, Dolby Vision, and HLG, enhancing movie and series watching. Its sound quality is described as good, but for a truly immersive audio experience, especially with content that supports Dolby Atmos or DTS:X, additional speakers might be beneficial. The bright room performance is good, however, it may not be the best choice for extremely sunny rooms. This TV could be less ideal for those who need wide viewing angles due to the limitations of VA panels in this respect. Give Feedback

this description is based on the product variant with some specs. At the time of writing, the variant with some specs cost some dollars.


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  • Very good gaming performance
  • Good overall picture quality
  • Very good color out of the box
  • Good HDR brightness
  • Poor quality control/quality assurance
  • Fair reflection handling
  • Fair viewing angle
  • Fair motion processing

Ratings by Category

News, Talk & Reality TV:
PerfectRec’s news, talk, & other TV score prioritizes upscaling, brightness, contrast, out of the box color accuracy, and screen uniformity. This is because almost all news and talk shows are created in Standard Dynamic Range (SDR) with lower resolutions, such as 720P and 1080P. The purpose of this prioritization is to ensure that lower resolution content looks good on a 4K display and to help you identify which TV will perform best when watching live TV via Cable, Satellite, or Antenna.
PerfectRec’s gaming score measures a TV's performance when it comes to playing video games. It is based on several factors that can significantly impact the quality of the gaming experience, including screen response time, input lag, and refresh rate. Screen response time is a critical factor that determines how quickly the TV can transition from one color to the next, while input lag measures the delay between the gaming console output and the TV display. Refresh rate refers to the number of times per second that the TV displays a new frame, which can impact the smoothness of the gaming experience. The gaming score also takes into account two other features: local dimming in gaming mode, which can enhance contrast and picture quality, and black frame insertion, which can reduce screen brightness and create a smoother gaming experience.
Cartoons & Animaton:
PerfectRec’s cartoons & animation score places great importance on several crucial aspects of TV picture quality, such as color gamut, color volume, brightness, and out-of-the-box color accuracy, in addition to good gray uniformity and contrast, to ensure that you can fully enjoy your favorite animated content. Cartoons and animation are characterized by vibrant and colorful imagery, however, accurately displaying this type of content can pose a challenge for TVs, particularly during scenes with complex lighting or subtle color variations.
Bright Room:
The Hisense U7G is suited for bright rooms as it offers very good SDR brightness, which means it can produce a picture that remains clear and visible even in well-lit environments. Additionally, while its reflection handling is rated as fair, it should still mitigate some glare, although not as effectively as models with better reflection handling.
Overall Picture:
The Hisense U7G delivers good picture quality thanks to its high contrast ratio, which provides deep blacks, and effective local dimming that enhances those contrasts further, especially in darker scenes. The color reproduction is robust right out of the box, with a wide color gamut and solid color volume that make HDR content vibrant and lifelike.
Movies & TV shows:
The Hisense U7G has a high contrast ratio and effective local dimming, which results in deeper blacks and more pronounced dark scenes, making it ideal for movies and cinematic content. However, its fair colors out of the box and limited viewing angles may not suit every viewer's preference or room setup.
The Hisense U7G has a good response time which is beneficial for watching fast-paced sports but its fair reflection handling and limited viewing angles may reduce the viewing experience in a bright room or when viewed from the side. The TV's motion processing is exceptional, which can enhance the clarity during fast movements, but the gray uniformity is only average, possibly leading to some uneven shades on the screen during sports matches.

Full Specs

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Release Date
June 3, 2021
Full name
Screen Size
Screen Resolution


Operating System
Android TV
Sound Quality Score
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NextGen Ready
HDMI Ports
Coax Ports


Picture Quality Score
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Bright Room Score
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Gaming Score
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Movies & TV Score
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Sports Score
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Dimensions w/o Stand (H x W x D)
38" x 66" x 3.3"
Dimensions with Stand (H x W)
41.4" x 66"
Weight without Stand
76.3 lbs
VESA Mount
600 x 300


Color Depth
10 bit
Black Frame Insertion
Auto Low Latency Mode
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Local Dimming
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Speaker Setup
Speaker Power
20 W
Dolby Atmos
Yes, Bypass only


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