The United States of Netflix

May 26, 2023
Wally Nowinski
editor
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Over the years, Netflix has produced a lot of content, and there’s been many that have become fan-favorites. From Stranger Things, to Bridgeton, we dived in to uncover which Netflix original series really takes The Crown (pun intended).

Using data from Google Trends, we looked into US-based search data to determine which Netflix series every state is currently obsessed with. You may be surprised to see what we discovered.

Where Every Series is Most Searched, By State

Using Google trends, we looked the search results for the top 50 Netflix series (as measured by total IMDB reviews in the US). The map below shows which state had the highest portion of their total searches over the last twelve months for each show.

Utah residents dedicated a larger percentage of their total searches to Stranger Things over the past 12 months than any other state in the country. New Yorkers were more obsessed with Black Mirror and Californians love their Cobra Kai.

The-United-States-of-Netflix-Map

State

Series Title

Alabama

Arcane

Alaska

The Umbrella Academy

Arizona

Dota: Dragon's Blood

Arkansas

Far from Home

California

Cobra Kai (seasons 3–5)

Colorado

Formula 1: Drive to Survive

Connecticut

The Night Agent

Delaware

The Circle

Florida

Heartstopper

Georgia

Never Have I Ever

Hawaii

Emily in Paris

Idaho

The Witcher

Illinois

The Lincoln Lawyer

Indiana

That '90s Show

Iowa

Love Is Blind

Kansas

The Dragon Prince

Kentucky

Virgin River

Louisiana

Queer Eye

Maine

Beef

Massachusetts

Ginny & Georgia

Mayland

Top Boy

Michigan

Too Hot to Handle

Minnesota

Vikings: Valhalla

Mississippi

I Think You Should Leave with Tim Robinson

Missouri

Lockwood & Co.

Montana

Shadow and Bone

Nebraska

Rise of Empires: Ottoman

Nevada

Hilda

New Hampshire

Bridgerton

New Jersey

The Watcher

New Mexico

Wednesday

New York

Black Mirror (seasons 3–5)

North Carolina

Outer Banks

North Dakota

Ratched

Ohio

Disenchantment

Oklahoma

Sweet Tooth

Oregon

Sex Education

Pennsylvania

Manifest (season 4)

Rhode Island

Big Mouth

South Carolina

Sweet Magnolias

South Dakota

The Recruit

Tennessee

Guillermo del Toro's Cabinet of Curiosities

Texas

Blood of Zeus

Utah

Stranger Things

Vermont

The Crown

Virginia

He-Man and the Masters of the Universe

Washington

The Sandman

West Virginia

You (seasons 2–4)

Wisconsin

Man vs. Bee

Wyoming

Love, Death & Robots

Hottest Netflix Original Series in the US Right Now

We also looked into search trend data to see which Netflix original series are the most popular across the US. Is anyone surprised to see Love is Blind in the top 3?

The-United-States-of-Netflix-Search-Trends-List

Most Beloved Netflix Original Series Of All Time

Popularity contests only go so far. When it comes to fan-favorites, these series received the highest number of 10 star ratings from their US-based fans.

The-United-States-of-Netflix-Fan-Favorites-List

Series Title

# of 10 Star Ratings

Stranger Things

130,000

Black Mirror

59,000

The Witcher

40,000

House of Cards

39,000

Money Heist

38,000

Squid Game

37,000

Daredevil

34,000

Narcos

30,000

Dark

30,000

Lucifer

29,000

Methodology 

This analysis is based on consumer search data from Google Trends and IMDB rating data. The data was collected in May, 2023 and may change over time. 

Most popular is based on relative search volume by state according to Google Trends. Most beloved is based on total # of US-based 10 star ratings on IMDB.

The search trend data for Manifest, Cobra Kai, You, and Black Mirror are continuations, and based on most recent seasons (produced by Netflix). PerfectRec is a TV recommendation site where you can find the best TV for watching your favorite Netflix shows.

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