Apple iPhone 12 vs Samsung Galaxy S23

The tech giant called Apple is synonymous with the most popular smartphone in the world: the iPhone. Known for their build quality and aesthetics, as well as for their excellent integration between hardware and software, iPhones have defined the smartphone industry ever since their conception and they continue to do so by setting new industry standards. Apple's own operating system, called iOS, is known for its simplicity and ease of use, and the company tends to complement it well by creating devices with some of the most powerful processing hardware available in the mobile world. The iPhone is also known for its robust ecosystem of accessories, as it facilitates a very seamless experience when interacting with other Apple products, more so than most of its competitors.

Samsung is one of the most recognizable names in the smartphone industry, standing as the undisputed best-selling brand of Android smartphones in the United States for many years now. Samsung is known for offering a variety of smartphones in all available price points, as well as for implementing cutting-edge technology and innovative features in their flagship devices, ones that often shape the market going forward. The company offers its own unique spin on Android, called One UI, which focuses on offering a multitude of features and is heavily customizable, according to user preference.