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55U7K
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V555-J01
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If you're looking for a TV that excels in gaming with faster response times, the Hisense U7K would be a superior choice over the Vizio V-Series. The Hisense also offers better bright room performance and a significant improvement in overall picture quality. Keep in mind, the Hisense U7K is priced higher than the Vizio V-Series. If budget is a concern and you're looking for a TV primarily for casual viewing or watching news, talk shows, and cartoons, the Vizio V-Series can still be a good value, though it won’t match the Hisense in terms of overall performance. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
  • Very good for bright room
  • Good for dark room
  • Very good for gaming
  • Very good for movies & TV
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Good for use as monitor
  • Good for upscaling
  • Very good reflections
Advantages of the Vizio V-Series (LCD)
  • The Vizio V-Series (LCD) has no clear advantages over the Hisense U7K (LCD).

Key differences

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Picture Quality

8.0
55U7K
V555-J01
6.8
7.38/10
CONTRAST
8.21/10
8.2/10
COLOR VOLUME SCORE
6.2/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Vizio V-Series (LCD) has only fair picture quality.

Movies & TV

8.1
55U7K
V555-J01
6.3
7.38/10
CONTRAST
8.21/10
8.0/10
BLACK UNIFORMITY
7.7/10
7.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Vizio V-Series (LCD) is only fair.

Gaming

8.8
55U7K
V555-J01
5.6
8.1/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
3.9/10
85.0/100
GAMING LOCAL DIMMING
0.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
5.4/10
The Hisense U7K (LCD) is very good for gaming, while the Vizio V-Series (LCD) is poor.

Cartoons & Animation

8.6
55U7K
V555-J01
7.0
8.3/10
COLOR GAMUT SCORE
5.9/10
8.2/10
COLOR VOLUME SCORE
6.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
5.9/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Vizio V-Series (LCD) is good.

News, Talk, & Other TV

8.3
55U7K
V555-J01
6.3
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.0/10
UPSCALING
6.6/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Vizio V-Series (LCD) is only fair.

Bright Room

8.1
55U7K
V555-J01
5.8
5.3/10
VIEWING ANGLE
5.1/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.9/10
HDR BRIGHTNESS SCORE
5.3/10
8.8/10
REFLECTIONS SCORE
6.3/10
The Hisense U7K (LCD) is very good for bright room, while the Vizio V-Series (LCD) is poor.
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Key similarities

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Sports

6.3
55U7K
V555-J01
6.1
3.5/10
MOTION PROCESSING
3.9/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
6.6/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) and Vizio V-Series (LCD) are both only fair for sports.

Cost

$480
55U7K
V555-J01
$478
Product imageProduct image

$200

$300

$400

$500

$600

$700

The Hisense U7K (LCD) has a price of $480 and the Vizio V-Series (LCD) costs $478.

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How the Hisense U7K (LCD) and the Vizio V-Series (LCD) compare to other TVs

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Spec Comparison

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Hisense U7K (LCD)Vizio V-Series (LCD)
Hisense U7K (LCD)Vizio V-Series (LCD)

GENERAL

Price
$480
$478
Brand
HisenseVizio
Release Date
August 1, 2023June 3, 2021
Full name
55U7KV555-J01
Screen Size
55"55"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVSmartCast
Sound Quality Score
7/106.4/10
NextGen Ready
YesNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8/106.9/10
Bright Room Score
8.1/105.9/10
Gaming Score
8.8/105.7/10
Movies & TV Score
8.1/106.4/10
Sports Score
6.4/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
28.2" x 48.4" x 3.1"28.5" x 49.1" x 3.4"
Dimensions with Stand (H x W)
30.6" x 48.4"30.9" x 49.1"
Weight without Stand
30.6 lbs30.1 lbs
VESA Mount
400 x 200300 x 200

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesYes
Contrast
7.4/108.2/10
Local Dimming
7.6/102.5/10

SOUND

Speaker Setup
2.0.22.0
Speaker Power
40 W20 W
Dolby Atmos
YesBypass only
DTS:X
YesYes, Bypass only

Shopping

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Vizio V-Series (LCD)

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Dig into reviews and images

CNET

Geoffrey Morrison | June 2021
"Vizio's cheapest 4K HDR TV packs in a lot for a low price. The voice control via the remote works well, about as well as Roku's version on devices that have it. So if you know your way around a TV menu, or want to be able to dial in the picture even on an inexpensive TV, the Vizio is the better choice"

Get a great deal on the Hisense U7K (LCD) or the Vizio V-Series (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Vizio

Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

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Recommendations made
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About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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