A comparison of specs, key information, reviews, and best pricing from top retailers
Last updated -- hours ago | Report incorrect information
65U7G
Company ProductName Specs











KD-65X80K
Company ProductName Specs











What we think

Chevron down
PerfectRec Logo
The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U7G may be a more interesting option if you're looking for a better gaming experience or if you watch a lot of movies in a dark room, as it generally offers better contrast and brightness suitable for such environments. On the other hand, the Sony X80K may be preferable if you prioritize a wider viewing angle, which makes it better for watching TV shows and sports with a group, as its screen maintains better color accuracy when viewed from the side. The Sony X80K also tends to have a slightly superior smart platform, which could enhance your streaming experience. However, the Hisense U7G has a higher refresh rate, making it the better choice for action-packed movies and sports. Keep in mind that the Sony X80K may cost a bit more, and if you're looking to save money, the Hisense U7G offers many competitive features at a lower price. Both TVs are not ideal for very bright rooms, and if you watch a lot of content during the day in a sunny room, you may want to consider other options. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
  • Good for bright room
  • Good for dark room
  • Very good for gaming
  • Good for movies & TV
  • Very good for news, talk, & other TV
  • Good for use as monitor
Advantages of the Sony X80K (LCD)
  • Good for sports
  • Best in class for upscaling
  • Best in class motion processing
  • Good viewing angle

Key differences

Chevron down

Picture Quality

7.6
65U7G
KD-65X80K
6.0
7.75/10
CONTRAST
5.06/10
7.2/10
COLOR VOLUME SCORE
6.6/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the Sony X80K (LCD) has only fair picture quality.

Movies & TV

7.4
65U7G
KD-65X80K
5.5
7.75/10
CONTRAST
5.06/10
6.4/10
BLACK UNIFORMITY
5.2/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the Sony X80K (LCD) is poor.

Sports

6.1
65U7G
KD-65X80K
7.4
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
Yes
HLG SUPPORT
Yes
The Sony X80K (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.

Gaming

8.0
65U7G
KD-65X80K
5.8
7.0/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7G (LCD) is very good for gaming, while the Sony X80K (LCD) is poor.

Cartoons & Animation

7.7
65U7G
KD-65X80K
7.2
7.7/10
COLOR GAMUT SCORE
7.1/10
7.2/10
COLOR VOLUME SCORE
6.6/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Hisense U7G (LCD) and Sony X80K (LCD) are both good for cartoons & animation, though the Hisense U7G (LCD) is somewhat better.

News, Talk, & Other TV

8.1
65U7G
KD-65X80K
7.2
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
7.5/10
UPSCALING
10.0/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Sony X80K (LCD) is good.

Bright Room

7.7
65U7G
KD-65X80K
6.4
5.5/10
VIEWING ANGLE
7.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.5/10
7.7/10
HDR BRIGHTNESS SCORE
6.1/10
6.3/10
REFLECTIONS SCORE
6.0/10
The Hisense U7G (LCD) is good for bright room, while the Sony X80K (LCD) is only fair.
Image of TVs
Let Us Help Find Your Perfect TV
Find your new TV

Key similarities

Chevron down

Cost

$698
65U7G
KD-65X80K
$698
Product imageProduct image

$200

$400

$600

$800

$1,000

$1,200

The Hisense U7G (LCD) has a price of $698 and the Sony X80K (LCD) costs $698.

Give feedback

We’re constantly working to improve.

How the Hisense U7G (LCD) and the Sony X80K (LCD) compare to other TVs

Chevron down

Spec Comparison

Chevron down
Hisense U7G (LCD)Sony X80K (LCD)
Hisense U7G (LCD)Sony X80K (LCD)

GENERAL

Price
$698
$698
Brand
HisenseSony
Release Date
June 2, 2021March 4, 2022
Full name
65U7GKD-65X80K
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Android TVAndroid TV
Sound Quality Score
7/106.7/10
NextGen Ready
NoYes
HDMI Ports
44
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.7/106/10
Bright Room Score
7.8/106.4/10
Gaming Score
8/105.9/10
Movies & TV Score
7.4/105.5/10
Sports Score
6.2/107.4/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"32.9" x 57.2" x 2.8"
Dimensions with Stand (H x W)
35.5" x 57"35.6" x 57.2"
Weight without Stand
43.0 lbs47.8 lbs
VESA Mount
300 x 200300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.8/105.1/10
Local Dimming
6.5/102.5/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W20 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyYes

Shopping

Chevron down

Sony X80K (LCD)

See more

Dig into reviews and images

Tom's guide

Matthew Murray | February 2023
"The Sony Bravia X80K is an inexpensive LCD TV that turns out pleasing visuals and is armed with a number of other desirable features. Sony’s robust internal processing, results in generally better picture quality than you’ll usually get for this price. In practice, the X80K is satisfying to watch. You’re not going to get as sumptuous a picture as you may with other TVs from Sony or other companies, but we didn’t encounter anything that looked bad on it."

Get a great deal on the Hisense U7G (LCD) or the Sony X80K (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

Give feedback

We're constantly perfecting our model

TV guides you might be interested in

Chevron down

FAQs

Chevron down

FAQs about TVs

Questions about PerfectRec >

Why trust us

Chevron down
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
65,130
Recommendations made
9,770
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

Featured in

Color LTT LogoGeekwire logo9to5 Mac logoPhone Arena LogoColor Daring Fireball logo