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65U7H
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XR-65X90K
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If you prioritize gaming and have a lower budget, the Hisense U7H is less expensive and offers a good gaming experience with low input lag. However, it may not be the best choice for watching sports due to its lower performance in handling fast motion. The Sony X90K, while more expensive, provides a better overall picture quality and is superior for sports content with its excellent motion handling. It's also better suited for bright rooms and has a higher build quality. Both TVs offer good performance in a dark room and have solid HDR capability. Neither set excels at wide viewing angles, so they're not ideal if you frequently watch from the side. Both also support Dolby Vision and have 4 HDMI ports, but keep in mind that a sound system may be beneficial, as their built-in speakers are not exceptional. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
  • The Hisense U7H (LCD) has no clear advantages over the Sony X90K (LCD).
Advantages of the Sony X90K (LCD)
  • Very good for bright room
  • Very good for gaming
  • Good for sports
  • Very good for cartoons & animation
  • Good for use as monitor
  • Best in class for upscaling
  • Best in class motion processing

Key differences

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Sports

6.0
65U7H
XR-65X90K
7.1
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U7H (LCD) is only fair.

News, Talk, & Other TV

8.1
65U7H
XR-65X90K
8.7
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U7H (LCD) are both very good for news, talk, & other TV, though the Sony X90K (LCD) is somewhat better.

Cost

$698
65U7H
XR-65X90K
$1,088
Product image
Product image

$0

$500

$1,000

$1,500

$2,000

The Hisense U7H (LCD) has a price of $698 and the Sony X90K (LCD) costs $1,088.
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Key similarities

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Picture Quality

7.6
65U7H
XR-65X90K
7.7
7.50/10
CONTRAST
7.38/10
8.3/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) and Hisense U7H (LCD) both have good picture quality.

Movies & TV

7.4
65U7H
XR-65X90K
7.5
7.50/10
CONTRAST
7.38/10
5.7/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) and Hisense U7H (LCD) are both good for movies & TV.

Gaming

7.7
65U7H
XR-65X90K
8.1
5.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
76.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for gaming, while the Hisense U7H (LCD) is good.

Cartoons & Animation

7.9
65U7H
XR-65X90K
8.0
7.7/10
COLOR GAMUT SCORE
7.7/10
8.3/10
COLOR VOLUME SCORE
7.8/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
6.5/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for cartoons & animation, while the Hisense U7H (LCD) is good.

Bright Room

7.7
65U7H
XR-65X90K
8.0
5.4/10
VIEWING ANGLE
5.4/10
8.7/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
HDR BRIGHTNESS SCORE
8.3/10
6.6/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for bright room, while the Hisense U7H (LCD) is good.

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How the Hisense U7H (LCD) and the Sony X90K (LCD) compare to other TVs

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Spec Comparison

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Hisense U7H (LCD)Sony X90K (LCD)
Hisense U7H (LCD)Sony X90K (LCD)

GENERAL

Price
$698
$1,088
Brand
HisenseSony
Release Date
August 2, 2022May 2, 2022
Full name
65U7HXR-65X90K
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVAndroid TV
Sound Quality Score
7.5/108/10
NextGen Ready
YesYes
HDMI Ports
44
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.6/107.7/10
Bright Room Score
7.7/108/10
Gaming Score
7.7/108.1/10
Movies & TV Score
7.4/107.5/10
Sports Score
6.1/107.2/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"32.8" x 57.2" x 2.8"
Dimensions with Stand (H x W)
35.5" x 57"34" x 57.2"
Weight without Stand
43.0 lbs50.5 lbs
VESA Mount
300 x 200300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.5/107.4/10
Local Dimming
7/107.2/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W30 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyUp to DTS Digital Surround, Bypass only

Shopping

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Hisense U7H (LCD)

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Dig into reviews and images

Tom's guide

Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."

Sony X90K (LCD)

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Techradar

Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."

Get a great deal on the Hisense U7H (LCD) or the Sony X90K (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
82,830
Recommendations made
12,425
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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