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Updated January 10, 2024·
The Hisense U8H is a more budget-friendly option that generally costs less than the Sony X90K. It offers better overall picture quality, gaming performance, and is superior in bright rooms, making it a good choice for daytime viewing. The Hisense U8H also boasts excellent contrast and high brightness levels for both standard and high dynamic range content. The Sony X90K, while typically more expensive, provides better quality control and assurance. It also performs slightly better for sports content and has an exceptional motion processing feature which is ideal for fast-moving scenes. If you prioritize gaming and viewing in bright conditions and want to save money, the Hisense U8H could be the better choice. However, if you're keen on motion handling for sports and better quality control, the Sony X90K might be worth the higher price. Both models support major HDR formats and have similar input options, but note that the Hisense U8H has mini LED technology, which could improve the contrast in comparison to Sony's traditional LED. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8H (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good reflections
Advantages of the Sony X90K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.4
7.7
7.75/10
CONTRAST
7.38/10
9.1/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Hisense U8H (LCD) has very good picture quality, while the Sony X90K (LCD) has good picture quality.
Movies & TV
8.2
7.5
7.75/10
CONTRAST
7.38/10
6.8/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8H (LCD) is very good for movies & TV, while the Sony X90K (LCD) is good.
The Hisense U8H stands out for watching movies and cinematic TV due to its superior contrast, effective local dimming, and better black uniformity, leading to deeper blacks and a more immersive experience in dark scenes. On the other hand, while the Sony X90K also offers good performance in these areas, it falls slightly short compared to the Hisense in terms of contrast and local dimming effectiveness, which could make a noticeable difference in a dark viewing environment.
Sports
6.5
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.3/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U8H (LCD) is only fair.
The Sony X90K outperforms the Hisense U8H in watching sports due to its better motion processing and faster response time, which make fast-moving content clearer, in addition to handling reflections and wider viewing angles more effectively. However, the Hisense U8H does have comparable motion processing that is satisfactory for casual viewing, but its response time, reflection handling, and viewing angles are less optimized for sports compared to the Sony X90K.
Cartoons & Animation
9.1
8.0
8.4/10
COLOR GAMUT SCORE
7.7/10
9.1/10
COLOR VOLUME SCORE
7.8/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
8.5/10
COLORS OUT OF THE BOX SCORE
7.0/10
8.5/10
GRAY UNIFORMITY
6.6/10
The Hisense U8H (LCD) is excellent for cartoons & animation, while the Sony X90K (LCD) is very good.
The Hisense U8H is more highly regarded for cartoons and animation because it displays colors out of the box and has a better color gamut, making the images pop more with vividness and variety. The Sony X90K, while still performing well, does not quite match the Hisense in these color aspects, which are very important when viewing colorful content such as cartoons.
Bright Room
9.7
8.0
5.5/10
VIEWING ANGLE
5.4/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
9.1/10
HDR BRIGHTNESS SCORE
8.3/10
8.6/10
REFLECTIONS SCORE
6.3/10
The Hisense U8H (LCD) is best in class for bright room, while the Sony X90K (LCD) is very good.
The Hisense U8H exceeds the Sony X90K in a bright room because it has higher SDR and HDR brightness and deals with reflections better, making it more suitable for viewing in well-lit environments. However, the Sony X90K offers good performance in SDR brightness and reflections but falls short compared to the Hisense, which may be noticeable in very bright rooms.
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Key similarities
Gaming
8.3
8.1
8.3/10
RESPONSE TIME SCORE
8.0/10
7.3/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
76.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U8H (LCD) and Sony X90K (LCD) are both very good for gaming.
The Hisense U8H excels in gaming performance due to its impressive response time and good input lag, ensuring swift screen updates and reactive gameplay; meanwhile, the Sony X90K, while having very good response time, also provides a good input lag, offering solid gaming but the Hisense may have the edge for highly competitive gaming.
News, Talk, & Other TV
8.8
8.7
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
The Hisense U8H (LCD) and Sony X90K (LCD) are both very good for news, talk, & other TV.
The Hisense U8H excels in upscaling lower resolution content and has a higher SDR brightness, making it suitable for well-lit environments and ensuring clear viewing of news and talk shows. Conversely, while the Sony X90K also performs well, with impressive upscaling and accurate colors out of the box, its SDR brightness is slightly lower than the Hisense, which still allows for quality viewing but may be less preferable in very bright rooms.
Cost
$1,500
$1,578
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U8H (LCD) has a price of $1,500 and the Sony X90K (LCD) costs $1,578.
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How the Hisense U8H (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8H (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,500 | $1,578 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 3, 2022 | May 3, 2022 | |
Full name | |||
Full name | 75U8H | XR-75X90K | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.8/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.5/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.3/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38.1" x 65.9" x 3" | 37.9" x 66" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 41" x 65.9" | 39.1" x 66" | |
Weight without Stand | |||
Weight without Stand | 81.6 lbs | 75.8 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U8H (LCD)
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Dig into reviews and images
IGN
Jaron Schneider | January 2023
"Hisense is over here making the best TVs for the majority of average families. U8H is a juiced-up utility knife of a television that manages to do a lot of things pretty well. The brightness this TV is capable of pushing out means I can see everything going on in any video game I’m playing regardless of what time of day it is"
Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U8H (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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