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Updated January 10, 2024·
The Hisense A65K is often a more budget-friendly option compared to the Samsung CU7000. If you primarily watch movies or TV shows, the Hisense has slightly higher overall performance in those areas, including better color accuracy. However, the Samsung has a significant edge in brighter rooms due to its superior reflection handling. For gaming, both TVs provide similar experiences with no advanced gaming features. Both TVs lack wide color gamuts for HDR content, so if you're looking for more vibrant colors in HDR movies or games, neither will excel in that regard. If budget is your main concern and you mostly watch in dimmer environments, the Hisense could serve you well, but for mixed usage in bright rooms, the Samsung might be the better choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A65K (LCD)
- Good for cartoons & animation
- Good for upscaling
Advantages of the Samsung CU7000 (LCD)
- Very good motion processing
Key differences
Picture Quality
6.7
6.2
5.64/10
CONTRAST
5.82/10
7.2/10
COLOR VOLUME SCORE
5.6/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense A65K (LCD) and Samsung CU7000 (LCD) both have only fair picture quality, though the Hisense A65K (LCD) has somewhat better picture quality.
Sports
6.1
6.6
3.5/10
MOTION PROCESSING
8.0/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
6.6/10
7.2/10
SDR BRIGHTNESS SCORE
6.2/10
Yes
HLG SUPPORT
Yes
The Samsung CU7000 (LCD) and Hisense A65K (LCD) are both only fair for sports, though the Samsung CU7000 (LCD) is somewhat better.
The Hisense A65K and the Samsung CU7000 both have fair response times and struggle with motion processing important for tracking fast action in sports, but the Hisense is slightly better at handling reflections which is useful in well-lit rooms; however, it has more limited viewing angles than the Samsung, meaning the picture may look worse when viewed from the side. Gray uniformity, which affects how evenly sports fields appear, is somewhat important and both TVs are relatively close in that regard, with the Hisense having a slight edge.
Cartoons & Animation
7.3
5.7
7.6/10
COLOR GAMUT SCORE
5.9/10
7.2/10
COLOR VOLUME SCORE
5.6/10
7.2/10
SDR BRIGHTNESS SCORE
6.2/10
8.1/10
COLORS OUT OF THE BOX SCORE
6.0/10
5.7/10
GRAY UNIFORMITY
6.0/10
The Hisense A65K (LCD) is good for cartoons & animation, while the Samsung CU7000 (LCD) is poor.
The Hisense A65K outperforms the Samsung CU7000 in animations due to its superior colors out of the box and color gamut, meaning it displays a wider and more accurate range of colors immediately after purchase. In contrast, the Samsung CU7000 shows weaker performance in both these areas, which results in less vibrant cartoons and animations.
News, Talk, & Other TV
6.7
6.0
7.2/10
SDR BRIGHTNESS SCORE
6.2/10
7.0/10
UPSCALING
6.6/10
The Hisense A65K (LCD) and Samsung CU7000 (LCD) are both only fair for news, talk, & other TV, though the Hisense A65K (LCD) is somewhat better.
The Hisense A65K is better at upscaling lower resolution content and comes with very good colors out of the box; however, its SDR brightness is just good, which may not be ideal for very bright rooms. On the other hand, the Samsung CU7000 has fair SDR brightness and contrast but poor colors out of the box and color gamut, which means it may not display as wide a range of colors as some other TVs.
Bright Room
6.4
5.8
5.3/10
VIEWING ANGLE
5.3/10
7.2/10
SDR BRIGHTNESS SCORE
6.2/10
6.2/10
HDR BRIGHTNESS SCORE
5.4/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Hisense A65K (LCD) is only fair for bright room, while the Samsung CU7000 (LCD) is poor.
The Hisense A65K handles bright room viewing better than the Samsung CU7000 because it has a higher reflection handling capability and offers better SDR brightness, which is crucial for maintaining a clear picture in well-lit environments. However, the contrast and color performance are only moderately important compared to brightness and reflections, so while the Hisense has a fair contrast and good color volume and gamut, these factors are secondary to how it handles ambient light.
Cost
$370
$428
$200
$300
$400
$500
$600
$700
The Hisense A65K (LCD) has a price of $370 and the Samsung CU7000 (LCD) costs $428.
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Key similarities
Movies & TV
5.9
5.8
5.64/10
CONTRAST
5.82/10
6.3/10
BLACK UNIFORMITY
6.6/10
7.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Hisense A65K (LCD) and Samsung CU7000 (LCD) are both poor for movies & TV.
The Hisense A65K and the Samsung CU7000 both have disappointing performance watching movies and cinematic TV, primarily due to their low contrast ratios, lackluster black uniformity, and poor local dimming capabilities. Furthermore, both TVs may struggle with color reproduction out of the box as well as maintaining consistent color volume, which are essential for a rich viewing experience.
Gaming
5.9
6.0
6.8/10
RESPONSE TIME SCORE
6.5/10
8.7/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
8.0/10
18.0/100
GAMING LOCAL DIMMING
30.0/100
6.0/10
GAME HDR BRIGHTNESS SCORE
5.9/10
Although they have very similar scores, PerfectRec considers Samsung CU7000 (LCD) to be only fair for gaming, while the Hisense A65K (LCD) is poor.
The Hisense A65K has a very poor response time, which could lead to motion blur during fast-paced gaming, whereas the Samsung CU7000 has a fair response time, providing a more responsive gaming experience. Both TVs have a fair input lag score, which means delay between controller actions and on-screen reaction is reasonable, but the Hisense's slower response time makes it less suitable for gaming.
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How the Hisense A65K (LCD) and the Samsung CU7000 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense A65K (LCD) | Samsung CU7000 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$370 | $428 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | July 4, 2023 | April 5, 2023 | |
Full name | |||
Full name | 65A65K | UN65CU7000 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.8/10 | 6.2/10 | |
Bright Room Score | |||
Bright Room Score | 6.5/10 | 5.8/10 | |
Gaming Score | |||
Gaming Score | 5.9/10 | 6/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.9/10 | 5.9/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.9" | 32.7" x 57.1" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.3" x 57.2" | 35.7" x 57.1" | |
Weight without Stand | |||
Weight without Stand | 36.4 lbs | 32.7 lbs | |
VESA Mount | |||
VESA Mount | 200 x 300 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 5.6/10 | 5.8/10 | |
Local Dimming | |||
Local Dimming | 3.5/10 | 4.1/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | No | |
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Hisense A65K (LCD)
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Home Media Entertainment
Stratos Kampourogiannis | September 2023
"The A65K proved to be a rather capable TV that works great within its extreme limitations that its price dictates. It has great contrast, very low input lag and good color coverage. Add Google TV and a low price in the mix and you have an excellent low budget offering."
Get a great deal on the Hisense A65K (LCD) or the Samsung CU7000 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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