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Updated January 10, 2024·
If you are looking for a TV with superior gaming performance, the Hisense U8K may be the better choice due to its higher gaming score. It also offers a better experience in bright rooms and superior contrast, local dimming, and HDR brightness, which can enhance movie watching, especially in dark viewing conditions. The Sony X90K excels in gray uniformity, which can be important for sports viewing, and has better motion processing, which generally provides a smoother picture during fast action scenes, which is also beneficial for sports. In terms of audio, the Hisense U8K has a better speaker system. However, keep in mind that the Sony X90K may have better build quality and quality control, as suggested by its higher QC/QA score. Price is another major consideration. The Hisense U8K often comes at a significantly lower price point compared to the Sony X90K. So, if budget is a concern, the Hisense might be a more cost-effective option. Your decision should weigh these tradeoffs against your most common uses and your budget constraints. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good reflections
Advantages of the Sony X90K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.7
7.7
8.21/10
CONTRAST
7.38/10
9.2/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Hisense U8K (LCD) has very good picture quality, while the Sony X90K (LCD) has good picture quality.
Movies & TV
8.5
7.5
8.21/10
CONTRAST
7.38/10
10.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8K (LCD) is very good for movies & TV, while the Sony X90K (LCD) is good.
The Hisense U8K is very good for watching movies and cinematic TV due to its high contrast, effective local dimming, and excellent black uniformity, which enhance the depth and detail of dark scenes. The Sony X90K, while also good in these respects, is slightly less impressive with lower contrast, good local dimming, and fair black uniformity, potentially making dark scenes less impactful.
Sports
6.3
7.1
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U8K (LCD) is only fair.
The Hisense U8K has a response time that might result in some motion blur, affecting the clarity of sports action, while the Sony X90K has a faster response time that keeps fast movement in sports looking sharp. Additionally, the Sony X90K has superior motion processing capabilities which smooth out fast action in sports, whereas the Hisense U8K has lower motion processing capabilities, further affecting its performance during sports viewing.
Cartoons & Animation
9.1
8.0
8.3/10
COLOR GAMUT SCORE
7.7/10
9.2/10
COLOR VOLUME SCORE
7.8/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
8.6/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Sony X90K (LCD) is very good.
Bright Room
9.7
8.0
5.3/10
VIEWING ANGLE
5.4/10
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
9.1/10
HDR BRIGHTNESS SCORE
8.3/10
8.9/10
REFLECTIONS SCORE
6.3/10
The Hisense U8K (LCD) is best in class for bright room, while the Sony X90K (LCD) is very good.
The Hisense U8K stands out for its excellent SDR and HDR brightness and very good reflection handling, which makes it suitable for bright rooms. In contrast, the Sony X90K, while also having very good SDR and HDR brightness, is less equipped for bright environments due to its fair reflections handling.
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Key similarities
Gaming
8.6
8.1
6.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
76.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U8K (LCD) and Sony X90K (LCD) are both very good for gaming.
The Hisense U8K offers a high refresh rate at 144Hz, which can be especially appealing for gamers seeking smooth gameplay, but it has a fair response time which might affect how fast the image updates. The Sony X90K, on the other hand, has a very good response time which provides quick visual feedback to player actions, and while its refresh rate is lower at 120Hz, it still delivers a fluid gaming experience with a very good input lag performance, similar to the Hisense U8K.
News, Talk, & Other TV
8.6
8.7
9.1/10
SDR BRIGHTNESS SCORE
8.7/10
7.0/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U8K (LCD) are both very good for news, talk, & other TV.
The Hisense U8K and Sony X90K are both good for watching news, talk shows, and TV programs as they have strong upscaling capabilities that enhance lower resolution content, which is common in such programs. The Hisense has somewhat better colors out of the box, important for vivid and accurate images, and the Sony has very good upscaling, crucial for maintaining clarity in various content qualities.
Cost
$1,800
$1,898
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U8K (LCD) has a price of $1,800 and the Sony X90K (LCD) costs $1,898.
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How the Hisense U8K (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8K (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,800 | $1,898 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 4, 2023 | May 4, 2022 | |
Full name | |||
Full name | 85U8K | XR-85X90K | |
Screen Size | |||
Screen Size | 85" | 85" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8.3/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.7/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8.6/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.5/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.3/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 74.8" x 2.8" | 43" x 74.9" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.7" x 74.8" | 44.4" x 74.9" | |
Weight without Stand | |||
Weight without Stand | 108.9 lbs | 100.9 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8.2/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U8K (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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